I help businesses improve how they appear in Google and AI-powered search through practical SEO, clear content and stronger technical foundations.
The work can start with an SEO audit, keyword research and content, Local SEO or Google Business Profile optimization, or with technical and website problems. AI Search Optimization extends this work into conversational discovery. For businesses that need broader support, Complete SEO brings the right areas together into one clear strategy.
Explore the services below, or contact me if you are not sure where your website should start. I work with businesses targeting local, national and international search audiences.
SEO & AI Search Strategy
Start with an SEO audit, understand the wider search opportunity and build a clear plan around realistic priorities.
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Complete SEO
Complete SEO begins with an SEO audit and brings the right parts of search strategy into one practical plan. Depending on the website and business, that can include keyword research and clustering, content, on-page and technical SEO, local search, Google Business Profile optimization, competitor research, authority building, website improvements and measurement. I focus on the work the site actually needs rather than applying the same checklist to every business.
I research primary and supporting keywords, search intent, topic opportunities and competitor keyword gaps, then group related searches into useful clusters. This creates a content map that shows which page should target which need before time is spent creating content blindly. The result is a clearer relationship between customer demand, page targeting and the wider SEO strategy.
Help your business become easier to discover, understand and reference across AI-powered search. People also use conversational answers to research products and services, so this work extends traditional SEO with clearer entities, useful answers and accessible source material.
An AI visibility audit reviews relevant customer questions, conversational intent, competitor answers and cited sources. Prompt research helps identify where the business is understood clearly and where information is missing or inconsistent.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) cover answer-focused content, entity optimization and brand consistency. The work also reviews AI crawler accessibility, internal links and structured data that accurately describes visible content. Schema alone does not produce AI rankings.
Depending on the audience, reviews can cover Google Search, AI Overviews and AI Mode, ChatGPT Search, Gemini, Perplexity and Copilot. Sometimes called AI SEO or LLM optimization, the focus is making reliable business information easier to find and use.
Monitoring records the prompts, platforms, dates and sources checked, alongside available referral and search data. AI responses vary, so these are observations rather than fixed rankings. Inclusion, citations and recommendations cannot be guaranteed.
Content & On-Page SEO
Build useful topical depth, match search intent and connect related pages through clear structure and internal links.
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SEO Content Writing
I plan and write search-focused content around the questions and topics a business needs to cover. The work considers search intent, readability, content depth, supporting subtopics, semantic coverage and relevant entities without treating entity mentions as a ranking shortcut. Connected content and internal links help build topical relevance and show where the website has useful knowledge.
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On Page SEO
I improve the structure and relevance of individual pages so users and search engines can understand them. Work can include titles and meta descriptions, H1–H3 structure, search intent, keyword placement, URLs, internal links, image optimization and content clarity. The goal is a useful page with strong topical relevance and a clear path through the wider website.
Web Design, Local SEO & Google Business Profile
Build a clear website and improve the signals that support local relevance, Google Maps visibility and customer discovery.
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Web Design
I design SEO-friendly websites that are responsive, clear, fast, crawlable and easy to navigate. Depending on the project, work can include WordPress, custom HTML, CSS and JavaScript, or modern frontend development with Next.js. The website is planned around useful structure, content and technical SEO foundations without promising perfect Core Web Vitals or guaranteed rankings. Search Experience Optimization (SXO) connects that visibility with useful content, easy navigation and a clear path to enquiry or purchase. It complements AEO and GEO by focusing on the visitor’s experience.
Local SEO helps a business become more relevant for searches tied to a location or service area. I review local intent, location and service pages, business information consistency, Google Maps visibility, local competitors and location-specific content. It works alongside Google Business Profile optimization, but also covers the website and the broader signals that support local discovery.
I improve the quality and completeness of a Google Business Profile through appropriate categories, services, business information, photos and content where relevant. The work can also connect the profile with local landing pages and provide practical review-strategy guidance. This strengthens the signals that support GMB ranking and Google Maps visibility without promising a guaranteed position, calls or leads.
Remove technical barriers and build credible authority beyond the website through relevant signals and links.
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Technical SEO
Technical SEO removes barriers that can make a website harder for search engines to crawl, index and understand. I review site structure, internal architecture, redirects, broken pages, duplicate issues, canonicalization, sitemaps, robots directives, page performance, mobile usability and structured data where relevant, then prioritize the problems most likely to affect visibility or user experience.
Off Page SEO builds authority, trust and discovery beyond the website through relevant mentions, brand references, digital relationships, reputation signals and suitable link acquisition. Social visibility can support awareness and discovery, but I do not present it as a guaranteed direct ranking factor. The focus stays on credible signals that make sense for the business and its audience.
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Link Building
I look for relevant backlink opportunities where quality, context and real usefulness matter more than volume. Work can include competitor backlink research, opportunity discovery and outreach where appropriate. I do not promise DA or DR targets, hundreds of links or guaranteed rankings; the objective is to earn links that strengthen authority because they come from credible, related sources.
Competitor & Specialized SEO
Study the competitive search landscape and adapt the strategy to stores, marketplaces, freelance services and international audiences.
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Competitor Analysis
I review the websites that already compete in the search results, including their keyword coverage, content gaps, page structure, SERP positioning and backlink opportunities. For local businesses, I can also study location-specific competitors. The purpose is to understand where competitors are strong and where a realistic opportunity exists for the website to offer something clearer, deeper or more useful.
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Ecommerce SEO
I improve the search foundations of online stores across product pages, category or collection pages, commercial search intent, site structure and internal links. The work can also address product content, duplicate-content risks, faceted navigation and technical ecommerce issues where relevant. The aim is to help shoppers and search engines reach the right products through a clear, platform-neutral structure.
I improve Etsy listings around relevant product searches through clearer titles, tags, keyword choices, category alignment and useful listing content. Research considers shopper intent and competing listings rather than repeating the same phrase everywhere. The work supports stronger listing relevance and discoverability, but it does not promise a specific marketplace position or guaranteed sales.
Freelance SEO supports freelancers and freelance-focused businesses that need a clearer online presence around the services they offer. Work may cover personal websites, service pages, content and relevant freelance-platform visibility where applicable. The approach stays broad and evidence-led, with no promise of guaranteed placement on Fiverr, Upwork or any other marketplace.
I support websites targeting audiences beyond Pakistan through market-specific keyword research, international search intent and appropriate country, language or regional site structure. Where needed, the work can consider hreflang and differences in terminology or content between markets. This helps a business plan for international visibility without implying physical offices or presence in every country it targets.
Use modern development workflows while keeping structure, usability, maintainability and SEO foundations in view.
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AI-Assisted Development / Vibe Coding
I use modern AI-assisted development workflows to prototype, build and improve websites more efficiently. Faster development still needs careful decisions about structure, responsive behavior, accessibility, usability, maintainability and SEO foundations. This capability supports the main website and SEO work rather than replacing proper engineering or becoming the focus of the overall service offering.
How Could Your Business Be Easier to Find?
Start with a free SEO and AI visibility review to identify the main search issues and opportunities on your website.